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The Pretender

Publication Design

​Photobook

2021

More and more people are resorting to disguising themselves to fit in with societal norms. This involves altering their appearance, behavior, or beliefs to mimic those around them, all to gain acceptance and survival within a particular group or community. The concept of self-disguise underscores the pervasive pressure individuals face to conform, often at the expense of their individuality and uniqueness.

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 It emphasizes the tendency for people to sacrifice their true selves in pursuit of fitting into predetermined molds set by society or peer groups. However, it's imperative to recognize the importance of authenticity and self-expression, encouraging everyone to embrace their true selves and live authentically rather than blindly conforming to external expectations.

Packaging Design
The unique packaging for Halloween and other festivals makes Bee Cheng Hiang's packaging design more diversified and attracts more consumers.
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