Bite By Bite
Packaging Design
2019
Bee Cheng Hiang's promotional packaging is only available during the New Year. The unique packaging for Halloween and other festivals makes Bee Cheng Hiang's packaging design more diversified and attracts more consumers. The limited packaging of festivals in different cultures can help brands become more international. Bee Cheng Hiang combines tradition with innovative and fun Halloween elements that will attract more young people to buy.
There is growing interest in Halloween among young people, who take the holiday more seriously and often celebrate it in unique ways such as make-up and dressing up. They are also willing to buy Halloween-related items such as decorations, food, and gifts to add to the festive atmosphere.