Maxim's Mooncake Packaging

Packaging Design

2019

As the Mid-Autumn Festival approaches, mooncakes have become a favorite delicacy for many people. Recognizing the need for continuous innovation, we improved the packaging and elevated the consumer experience to a new level. Embracing the philosophy of balance and sophistication, the redesigned Packaging now features more modest sizes, allowing flavors to interact harmoniously without being overpoweringly sweet.

In addition, each carefully curated package comes with a selection of tea bags designed to enhance the taste journey and provide an all-round enjoyment for the discerning palate.