Beauty Beneath
Typography Design
2023
The pressure to conform to narrow beauty standards persists relentlessly, particularly impacting women who often feel compelled to mask their authentic selves and adopt personas that conform to societal norms. These works serve as catalysts for open dialogue, shedding light on the pervasive societal pressures women endure and advocating for the importance of self-acceptance and authenticity. Through engaging visuals and messaging, viewers are prompted to confront these issues and find empowerment in embracing their uniqueness.
In the artwork, the grass symbolizes vitality, bursting forth from the newspapers to represent the courage needed for women to embrace their true selves. The theme of "Beauty Beneath" is conveyed through layers of newspaper, symbolizing the hidden depths of genuine beauty obscured by societal constructs.
This poster employs a minimalist yet impactful design, effectively communicating its message to the audience. Its simplicity invites reflection on the societal pressures placed on women and encourages introspection. Moreover, the inclusion of a QR code adds an interactive element, enabling viewers to access web pages featuring women worldwide celebrating their unique qualities.
Engage with the newspaper, letting curiosity guide your approach. Tear away the covering fearlessly, symbolizing liberation from labels. As you reveal "ME," embrace it as a powerful reminder always to be yourself.
For young women entering adulthood, the message is clear: resist the temptation to mold oneself to fit societal molds and instead celebrate individuality boldly. It's a call to break free from the stifling grip of judgment and rejection, proudly asserting, "I am ME."