Appearance anxiety
Publication Design
2022
Appearance anxiety, particularly prevalent among young people, is a pressing issue garnering significant attention. This phenomenon is exacerbated by the evolving yet increasingly distorted mainstream aesthetic, which distorts the perception of beauty among contemporary youth, especially women.
The notion that a singular, correct aesthetic exists is misguided; true beauty is inherently pluralistic. The myriad standards imposed by society serve only as shackles, stifling individuality, and eroding self-expression. Embracing one's uniqueness is paramount, rejecting the notion of conforming to prevailing standards.
The book's cover is adorned with ribbons, with each ribbon representing a different "beauty standard" imposed by society. These standards, contributed by the public, serve as tangible symbols of the pressures individuals face to conform to predetermined beauty ideals. As readers engage with the book, they are invited to reflect on these standards and their impact on perceptions of self-worth and identity. By physically removing the ribbons, readers symbolically free themselves from the constraints of societal beauty norms, empowering them to embrace their unique qualities and redefine beauty on their terms.
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Incorporating pop-up designs into individual internal pages enhances the overall visual impact of the publication. These pop-ups serve as dynamic elements that captivate readers' attention and provide an immersive reading experience. This design approach not only elevates the aesthetic appeal of the book but also reinforces key themes or messages, effectively conveying the complexities of appearance anxiety and the importance of embracing individuality.
Upon reaching the conclusion of the book, readers are greeted with a mirror prominently displayed on the final page, accompanied by the reassuring words, "Just the way you are." This reflective moment serves as a poignant reminder that each individual is inherently unique and worthy of acceptance.